People form opinions about you immediately based on your image so your image should always communicate your personal and professional best.

Improve your image in the key areas of dress, communication and etiquette and exude confidence wherever you go. J. Dorthen will analyze your career and lifestyle preferences to assist you in enhancing your personal image, while you will gain the confidence of knowing that you are an individual BRAND. Make your first impressions, lasting impressions. Don‘t just stand out in the crowd…be the reason the crowd has gathered!


Today, companies realize that their greatest assets are their employees. They want their employees to help separate their company from the competition by making positive impressions on their clients, while solidifying the corporate identity. Wearing the right suit or that power tie, can make a huge difference in the way that you and your company are perceived. In addition, impeccable business etiquette gives the client the peace of mind that they are dealing with a true professional. CEOs, corporate trainers, managers and frontline employees will all benefit from this service.

Through seminars, individual consultations and workshops, you and your employees will learn:

  • The art of selecting a distinguished power wardrobe for interviews, meetings and other business forums.
  • Business Etiquette Basics
  • Office Etiquette
  • Business Networking
  • Important aspects of dining etiquette at business lunches and dinners
  • The importance of verbal and non-verbal communication in business


You need to also have positive personal image outside of the workplace. Even though your surroundings and individual company may be different, consistency is the key. You still need to maintain that polished BRAND.

You will be coached on:

  • Proper attire for any event
  • Social Etiquette
  • Communication
  • Tailoring your wardrobe to coincide with your personal brand

Accentuate your appearance, Cultivate your communication skills, and Elevate your Etiquette. In other words, ACE that first impression!